A formal marketing practice, which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, is referred to as

Question

Quizplus · Accepted Answer

This formal marketing practice is referred to as cause marketing. It involves partnering with a nonprofit organization and tying charitable contributions to customer purchases of a specific product. It aims to promote both social good and brand awareness, encouraging customers to choose the product in order to support the cause.

A Formal Marketing Practice, Which Occurs When the Charitable Contributions