When charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, it is referred to as

Question

Quizplus · Accepted Answer

This is specifically describing cause marketing, where a company ties charitable contributions to the promotion of a specific product. Choice A (cooperative contribution) and choice D (philanthropic partnership) do not necessarily involve the promotion of a product, and choice B (tie-in contributions) and choice E (cause-related promotion) are not specific enough to describe this particular type of charitable contribution.

When Charitable Contributions of a Firm Are Tied Directly to the Customer