Mobile phone companies broke the age-old business rule of staying within their __________ by going beyond their expertise in running networks and billing subscribers to designing handsets.Nokia, on the other hand, boosted its success in handsets in large part by staying focused on what it does best: manufacturing handsets and watching carefully for the latest consumer trends.

Question

Quizplus · Accepted Answer

The missing word in the sentence refers to the area of expertise or skill set of mobile phone companies. "Competency" is the best choice in this context as it specifically means "the ability to do something successfully or efficiently" and relates to the idea of staying within one's area of expertise. Option A (goals), B (mission), C (innovative vision), and E (action program) do not directly address the notion of expertise or skill set.

Mobile Phone Companies Broke the Age-Old Business Rule of Staying