VideoAdvantage.net is a small company that rents DVD movies by mail using the Web.It jumped into an industry where there were no firm leaders but many competitors.It established a loyal clientele by seizing the opportunity to provide a service that was not available through other companies that rented movies over the Internet-reliable overnight shipment.Its delivery system created its

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VideoAdvantage.net established a competitive advantage by providing a service that was not available through other companies that rented movies over the Internet - reliable overnight shipment. This helped the company to establish a loyal clientele and stand out in a crowded market with no clear leaders.