In __________ there is no change in either the basic product line or the markets served.Increased sales are generated by selling either more product through better promotion or distribution or by selling the same amount of product at a higher price.

Question

Quizplus · Accepted Answer

Market penetration refers to increasing sales of existing products in existing markets. This is achieved by promoting the product more effectively, improving the distribution network, or increasing the price of the product. There is no change in the product line or target markets.

In __________ There Is No Change in Either the Basic