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While Digital Photography Caused Kodak's Traditional Film Division to Quickly

Question 189

Multiple Choice

While digital photography caused Kodak's traditional film division to quickly move from cash cow to dog, for Kodak's digital camera SBU, the same technology and consumer demand will


A) have little or no affect at all.
B) allow the SBU to remain a star or even become a cash cow.
C) keep the SBU a question mark since there is evidence that during a weak economy fewer people will take pictures, and many fewer will purchase cameras.
D) allow the digital camera SBU to switch back and forth from star to cash cow to star as traditional single lens cameras become virtually obsolete.
E) allow Kodak to plan its withdrawal from the market.

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