One of the strengths inherent in the use of the BCG business portfolio analysis is the fact that it
A) is easy to place an SBU on the BCG matrix since it is based solely on company perception rather than actual data.
B) considers all factors that might impact an SBU's value to an organization.
C) acts as a strong motivational tool for employees in SBUs that have been labeled dogs or problem children.
D) forces firms to assess their SBUs in terms of relative market share and industry growth rate.
E) provide specific guidelines on how to solve SBU shortcomings.
Correct Answer:
Verified
Q182: One of the weaknesses inherent in the
Q183: Market penetration refers to the strategy of
A)increasing
Q184: The marketing strategy of developing new products
Q185: Diversification analysis refers to
A)a tool that helps
Q186: A tool that helps a firm search
Q188: In 2008, Kodak's ink-jet printer could be
Q189: While digital photography caused Kodak's traditional film
Q190: Which of the following statements regarding diversification
Q191: The marketing strategy of selling new products
Q192: In 2007, Kodak introduced a line of
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