Diversification analysis refers to
A) a tool that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
B) a tool that helps identify the degree to which a firm or organization is in compliance with government regulations regarding the hiring of minorities.
C) a formula used to award government contracts based upon a firm or organization complicity with federal hiring guidelines.
D) a tool used to determine the appeal of each SBU or offering and then determine the amount of cash, if any, each should receive.
E) a tool used to determine which products within a company's product line should be dropped due to a loss of market share in the industry.
Correct Answer:
Verified
Q180: SBUs found in quadrant "A" (Figure 2-6
Q181: The marketing strategy to increase sales of
Q182: One of the weaknesses inherent in the
Q183: Market penetration refers to the strategy of
A)increasing
Q184: The marketing strategy of developing new products
Q186: A tool that helps a firm search
Q187: One of the strengths inherent in the
Q188: In 2008, Kodak's ink-jet printer could be
Q189: While digital photography caused Kodak's traditional film
Q190: Which of the following statements regarding diversification
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