In 2008, Kodak's ink-jet printer could be considered a question mark because the market dramatically changed as consumers shifted from single-purpose to multi-function machines designed to print photos, make copies, scan images, and send faxes.Today Kodak now offers only multi-function ones.If Kodak can double or triple unit sales soon, this SBU star could become a _________, if online printing and sharing steal market share, the SBU could become a _________.

Question

Quizplus · Accepted Answer

The inkjet printer can be considered a star if Kodak can double or triple unit sales soon. However, if online printing and sharing steal market share, the inkjet printer SBU could become a dog. A cash cow generates high profits with low market growth, but the inkjet printer is not in that category. The inkjet printer cannot be considered a problem child because it has been in the market for a while and there have been no indications that it cannot compete. Finally, E is incorrect because the inkjet printer's status has changed from a question mark to a star or dog based on market conditions.

In 2008, Kodak's Ink-Jet Printer Could Be Considered a Question