The marketing strategy to increase sales of current product in existing markets is referred to as

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Market penetration is the marketing strategy that aims to increase sales of existing products in existing markets. It involves increasing the market share of a product by attracting more customers or convincing existing customers to buy more. This strategy may involve price adjustments, promotion, or distribution tactics to make the product more appealing and accessible to customers.

The Marketing Strategy to Increase Sales of Current Product in Existing