Placing products in the BCG matrix results in 4 categories in a portfolio of a company.Cash cows would be classified as having
A) high growth, high market share.
B) low growth, high market share.
C) low growth, low market share.
D) high growth, low market share.
E) low growth, medium market share.
Correct Answer:
Verified
Q174: SBUs that use large amounts of cash
Q175: Although an organization has limited influence on
Q176: Placing products in the BCG matrix results
Q177: SBUs with a high share of high-growth
Q178: SBUs with low shares of slow-growth markets
Q180: SBUs found in quadrant "A" (Figure 2-6
Q181: The marketing strategy to increase sales of
Q182: One of the weaknesses inherent in the
Q183: Market penetration refers to the strategy of
A)increasing
Q184: The marketing strategy of developing new products
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