Although an organization has limited influence on market growth rate, its main alternative is to try to change its relative market share.The most likely way for a company to turn a question mark into a star rather than a dog is to

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Injecting cash into the question mark product can help increase its market share and turn it into a star. This can be done by investing in marketing and advertising, research and development, and production capabilities to improve product quality and appeal, and differentiate it from competitors. Removing cash or reducing advertising could lead to a decline in market share and potentially turn the product into a dog. Introducing an improved version can also be effective, but it requires investing resources and time, and success is not guaranteed, especially if competitors already have a strong foothold in the market. Decreasing the market growth rate is not a viable option for an individual company and is typically influenced by external factors.

Although an Organization Has Limited Influence on Market Growth Rate