FIGURE 2-6 -Means That the SBU Has 10 Times the Share of the Share

FIGURE 2-6
-means that the SBU has 10 times the share of its largest competitor, whereas a share of 0.1X (at the right end of the scale) means

A) it has only 10 percent of the share of its largest competitor.
B) it has 100 percent of the share of its largest competitor.
C) the market share between the SBU and next largest competitor is actually identical.
D) the market share of the next competitor is too insignificant to be measured.
E) there is an indirect rather than direct form of competition.