SBUs with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as
A) dogs.
B) cash cows.
C) question marks.
D) stars.
E) donkeys.
Correct Answer:
Verified
Q172: FIGURE 2-6 Q173: SBUs with a low share of high-growth Q174: SBUs that use large amounts of cash Q175: Although an organization has limited influence on Q176: Placing products in the BCG matrix results Q178: SBUs with low shares of slow-growth markets Q179: Placing products in the BCG matrix results Q180: SBUs found in quadrant "A" (Figure 2-6 Q181: The marketing strategy to increase sales of Q182: One of the weaknesses inherent in the
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