One of the weaknesses inherent in the use of the BCG business portfolio analysis is that
A) it causes dissension between different divisions when they are "labeled."
B) it reduces employee motivation to move a low valued SBU to a higher one.
C) considers so many SBU factors beyond market growth rate and relative market share.
D) does not require forecasts in order to be implemented.
E) is often difficult to obtain the needed information to correctly place SBUs on the grid.
Correct Answer:
Verified
Q177: SBUs with a high share of high-growth
Q178: SBUs with low shares of slow-growth markets
Q179: Placing products in the BCG matrix results
Q180: SBUs found in quadrant "A" (Figure 2-6
Q181: The marketing strategy to increase sales of
Q183: Market penetration refers to the strategy of
A)increasing
Q184: The marketing strategy of developing new products
Q185: Diversification analysis refers to
A)a tool that helps
Q186: A tool that helps a firm search
Q187: One of the strengths inherent in the
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