The greatest single factor in a new product's failure is
A)a lack of advertising and promotion.
B)too small a target market.
C)too few competitors.
D)insignificant point of difference.
E)lack of experienced management.

Question

Quizplus · Accepted Answer

A significant and compelling point of difference is crucial for a new product to succeed in the market. Without that, the product will fail to stand out among its competitors and fail to attract potential customers.

The Greatest Single Factor in a New Product's Failure Is