Paradise Kitchens Inc.uses the following font choices: Company Analysis and Customer Characteristics to indicate that
A)Customer Characteristics and Company Analysis are synonymous and can be used interchangeably.
B)Company Analysis is a subcategory of Customer Characteristics.
C)Customer Characteristics is a subcategory of Company Analysis.
D)Company Analysis is the name of a secondary source and Customer Characteristics refers to internally collected primary data.
E)Company Analysis is the formal marketing term and Customer Characteristics is the layman's term.

Question

Quizplus · Accepted Answer

The font choices indicate that Customer Characteristics are a subcategory of Company Analysis, suggesting that the company looks at customer characteristics as part of their larger analysis of their business and market.