The Target Market section of a marketing plan identifies the specific niches or __________ toward which the company's products are directed.When appropriate or when space permits, this section may also include a __________.
A)target markets; market-product grid
B)market segment; situational analysis
C)customer base; growth-share matrix
D)market segment; growth-share matrix
E)target markets; situational analysis

Question

Quizplus · Accepted Answer

The Target Market section of a marketing plan identifies the specific niches or target markets toward which the company's products are directed. When appropriate or when space permits, this section may also include a market-product grid, which shows how each of the company's products fits into its target markets. Option B, C, D, and E are incorrect, as they do not accurately describe the content of this section in a marketing plan.

The Target Market Section of a Marketing Plan Identifies the Specific