A(n) __________ helps communicate the company's unique points of difference of its products to prospective customers in a simple, clear way.
A)positioning strategy
B)market-product strategy
C)competition grid
D)implementation strategy
E)organizational grid

Question

Quizplus · Accepted Answer

A positioning strategy helps communicate the unique selling proposition of a product or service to customers in a clear and concise manner. It identifies the relevant features, benefits, and values that differentiate the company's offering from those of its competitors. A positioning strategy is crucial in making a product or service stand out in a crowded market and attracting the right target audience. The other options listed do not directly address the need to communicate a company's unique points of difference to customers.

A(n) __________ Helps Communicate the Company's Unique Points of Difference