Nutrimax is a large foods maker firm with subsidiaries in many countries.As the tastes and preferences of customers vary largely, the company has decentralized control to the subsidiaries so that they can customize their products.For example, the company's subsidiary in Selenasia only manufactures dense bread baked with a mixture of grains to meet the needs of its customers.In this scenario, Nutrimax is most likely to be using which of the following strategies?
A)Divestment
B)Stagnation
C)International
D)Global standardization
E)Localization

Question

Quizplus · Accepted Answer

The strategy being used by Nutrimax is localization, as it has decentralized control to its subsidiaries and allows them to customize their products to meet the needs and preferences of local customers. This strategy aims to adapt products and branding to the local markets and cultural differences, rather than offering a standardized product to all markets.

Nutrimax Is a Large Foods Maker Firm with Subsidiaries in Many