Red Communications and Bull's Eye Media are two large companies operating in different countries.As both the companies wish to enter into different countries, they have decided to come together and operate under a single company name.Which of the following entry modes are the companies most likely using?
A)Harvest strategy
B)Internal new venture
C)Joint venture
D)Divestiture
E)Merger

Question

Quizplus · Accepted Answer

The companies are coming together to operate under a single company name, which indicates a merger, where two companies combine to form a new entity.

Red Communications and Bull's Eye Media Are Two Large Companies