Libra Inc.is a large company that wants to enter into a new market.The company has entrusted a team of managers to pioneer and lead the planned business unit.The company has decided to give the unit a certain degree of autonomy so as to foster innovation and creativity.To enter into new markets Libra Inc.has mostly likely adopted
A strategy.
A)internal new venture
B)acquisition
C)joint venture
D)divestiture
E)merger

Question

Quizplus · Accepted Answer

Giving the new business unit autonomy to foster innovation and creativity suggests that the company is pursuing an internal new venture strategy. In this strategy, the company creates a new business unit or division to enter a new market rather than acquiring or partnering with an existing company.

Libra Incis a Large Company That Wants to Enter into a a New