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The Salesperson's Role Is Particularly Susceptible to Problems with Role

Question 19

Multiple Choice

The salesperson's role is particularly susceptible to problems with role perception because:


A) Sales managers typically closely supervise their sales forces
B) Sales territories are frequently modified
C) The salesperson has a large number of people he or she must satisfy
D) There are few people the salesperson can confide in when he or she has a problem
E) Selling is the only source of one-to-one communication for a company that wants to use integrated marketing communications

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