Which of the following statements BEST defines the relationship between sales forecasts and sales potentials?
A) The term sales forecast is synonymous with the term sales potential
B) The sales forecast reflects what the company could sell in a territory if conditions were ideal;the sales potential estimate is an estimate of potential sales that are calculated under the assumption that market conditions are never ideal
C) Sales potential estimates are always determined for a particular product;sales forecasts are always determined for particular territories
D) Sales potential is the portion of the market potential a specific firm can reasonably expect to achieve;sales forecasts are estimates of the dollar or unit sales for a specified future period under a proposed marketing plan
E) Sales forecasts are typically higher than sales potential estimates
Correct Answer:
Verified
Q44: The breakdown of a sales analysis into
Q45: Johnson Plumbing Supply supplies everything a plumber
Q46: The examination,in detail,of significant discrepancies in sales
Q47: The users' expectations method of forecasting sales:
A)Does
Q48: The sales force composite method of forecasting
Q50: Bell-Mark Sales sells a single-color flexographic printer
Q51: For which of the following products would
Q52: Top management use sales forecasts to:
A)Determine production
Q53: Which of the following statements about methods
Q54: The iceberg principle suggests that small,visible problems
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents