Which of the following statements about a company's mission and goals is true?
A)A firm should define its mission in terms of the broad human needs it attempts to satisfy
B)The company's product or service defines the mission of the company and the scope of its activities
C)The best way for management to avoid opportunities that are inconsistent with the firm's purpose is to state the mission in broad terms
D)Strategies are easier to develop for a company that has a narrowly defined mission,especially if it is operating in a dynamic environment
E)A narrowly defined mission makes it easier to identify attractive market opportunities

Question

Quizplus · Accepted Answer

A firm's mission should relate to the needs it seeks to satisfy, not just its products or services.

Answer: C 
 A broad mission statement can help guide decision-making and prevent the company from missing opportunities outside of its defined scope.

Answer: D 
 A narrowly defined mission can make it easier to develop focused strategies that align with the company's purpose, particularly in a fast-changing environment.

Overall, all of the statements provided have some element of truth to them, but A, C, and D are the most accurate and complete answers.

Which of the Following Statements About a Company's Mission and Goals