Marvin almost always tells customers it will be three days before he can service their boat,knowing he usually will be able to come in one or two days.He uses this strategy to create
A)Customer exchange
B)Transactional partnerships
C)Relationship approval
D)Customer delight
E)Transformational restructuring

Question

Quizplus · Accepted Answer

Marvin's strategy of under-promising and over-delivering (telling customers it will take three days but often completing the service in one or two) is aimed at exceeding customer expectations, which can lead to customer delight. This approach can make customers more satisfied and positively surprised by the quicker-than-expected service.

Marvin Almost Always Tells Customers It Will Be Three Days