An organization attempts to succeed by distinguishing its products from those of the competition;this is a(n)______________ strategy.
A) differentiation
B) low-cost
C) related diversification
D) unrelated diversification
E) market development

Question

Quizplus · Accepted Answer

With a differentiation strategy,managers try to gain a competitive advantage by focusing all the energies of the organization's departments or functions on distinguishing the organization's products from those of competitors on one or more important dimensions,such as product design,quality,or after-sales service and support.

An Organization Attempts to Succeed by Distinguishing Its Products from Those