While managers at ABC Manufacturing were conducting a SWOT analysis,they concluded that their product line is obsolete and narrow.Their product line would be categorized as a:
A) strength
B) weakness
C) opportunity
D) threat
E) alternative

Question

Quizplus · Accepted Answer

SWOT analysis is a planning exercise in which managers identify internal organizational strengths (S)and weaknesses (W)and external environmental opportunities (O)and threats (T).Based on a SWOT analysis,managers at the different levels of the organization select the corporate,business,and functional strategies to best position the organization to achieve its mission and goals.An obsolete,narrow product line is an internal,negative factor,and therefore a potential weakness.

While Managers at ABC Manufacturing Were Conducting a SWOT Analysis,they