Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains.This is an example of:
A) a focused differentiation strategy.
B) a low-cost strategy.
C) a differentiation strategy.
D) synergy.
E) an unrelated diversification strategy.

Question

Quizplus · Accepted Answer

The way Procter & Gamble's disposable diaper and paper towel divisions cooperate is a good example of the successful production of synergies.These divisions share the costs of procuring inputs such as paper and packaging,a joint sales force sells both products to retail outlets,and both products are shipped using the same distribution system.

Procter & Gamble Uses a Joint Sales Force to Sell