When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business,it was pursuing a ______________ strategy.
A) vertical integration
B) market penetration
C) diversification
D) market development
E) low-cost

Question

Quizplus · Accepted Answer

Diversification is the corporate-level strategy of expanding a company's business operations into a new industry in order to produce new kinds of valuable goods or services.Example includes PepsiCo's diversification into the snack-food business with the purchase of Frito Lay.

When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food