When managers pool or share their organization's resources and know-how with those of a foreign company,and the two organizations share the rewards or risks of starting a new venture in a foreign country,the two organizations are involved in:
A) a joint venture.
B) a strategic alliance.
C) differentiation.
D) licensing.
E) a multidomestic partnership.

Question

Quizplus · Accepted Answer

One way to overcome the loss-of-control problems associated with exporting,licensing,and franchising is to expand globally by means of a strategic alliance.In a strategic alliance,managers pool or share their organization's resources and know-how with those of a foreign company,and the two organizations share the rewards or risks of starting a new venture in a foreign country.

When Managers Pool or Share Their Organization's Resources and Know-How