A store manager marks all prices "25% off," then scratches that out and marks them "50% off!" Although the prices are still rather high, customers buy products enthusiastically. This is an example of the __________ technique.

Question

Quizplus · Accepted Answer

The "that's-not-all" technique involves initially offering a product at a higher price, then immediately offering a discount or bonus to make the deal seem more appealing. In this case, the store manager initially offers a 25% discount, but then offers a larger 50% discount, leading customers to feel like they are getting a good deal.

A Store Manager Marks All Prices "25% Off," Then Scratches