One speaker warns people about the danger of AIDS. Another speaker warns of the danger of the greenhouse effect. A survey reveals that the AIDS speech was more persuasive. One likely explanation is that

Question

Quizplus · Accepted Answer

People are more likely to be persuaded by issues when they can see clear, actionable steps they can take to prevent the problem, which is the case with AIDS prevention methods compared to the more complex and less individually actionable strategies to combat the greenhouse effect.

One Speaker Warns People About the Danger of AIDS