In terms of the online customer experience, content refers to
A)a website's capabilities to enable commercial transactions.
B)all the digital information on a website - text, video, audio, and graphics.
C)the multiple ways the website enables user-to-user communication.
D)the dialogue that unfolds between the website and its users.
E)the information consumers provide to the firm through its websitE.Text term definition - content.

Question

Quizplus · Accepted Answer

Content refers to all the digital information on a website, including text, video, audio, and graphics. It is the information that is presented to the user and contributes to the overall online customer experience.

Option A refers to e-commerce capabilities, which are different from content. Option C refers to user communication, which is a feature on the website and not part of the content. Option D refers to a dialogue and not content. Option E refers to information provided by consumers to the firm and not the content on the website.

In Terms of the Online Customer Experience, Content Refers to