Question 1

Travel websites like Priceline.com are designed to be __________-oriented, with emphasis on destinations, scheduling, and prices.
A)content
B)functionally
C)aesthetically
D)text
E)picture

Accepted Answer

Travel websites like Priceline.com are designed to be functionally-oriented as they focus on helping users with their travel arrangements, including bookings, schedules, and prices. While the website may have content, aesthetics, text, and pictures, these are secondary to its primary functions.

Question 2

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) communication; (6) connection; and (7) __________.
A)creativity
B)commerce
C)control
D)consistency
E)collaboration

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 3

In terms of the online customer experience, context refers to
A)the ability of a website to modify itself to, or be modified by, each individual user.
B)a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
C)the website's ability to conduct sales transactions for products and services.
D)a patented feature that allows users to order products with a single mouse click.
E)the dialogue that occurs between the website and its users.

Accepted Answer

Context refers to a website's aesthetic appeal and functional look and feel reflected in site layout and visual design.

Question 4

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) __________; (4) customization; (5) communication; (6) connection; and (7) commerce.
A)creativity
B)community
C)consistency
D)collaboration
E)control

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 5

-Consider Figure 18-2 above. B refers to which of the following website design elements?
A)context
B)content
C)commerce
D)customization
E)connection

Accepted Answer

The answer of

-Consider Figure 18-2 above. B refers to...

Question 6

-Consider Figure 18-2 above. E refers to which of the following website design elements?
A)content
B)commerce
C)customization
D)connection
E)context

Accepted Answer

E refers to context, which is the overall environment and setting in which the website is presented, including factors like the user's location, time of day, and device being used.

Question 7

Wolfermans.com is a company that sells gourmet English muffins, specialty breads, and exquisite desserts in gift assortments. When you access its website, you discover fourteen pictures that make lavish use of color. The Wolferman website design conveys the core consumer benefits provided by the company's offerings through the use of __________.
A)context
B)commerce
C)communication
D)connection
E)customization

Accepted Answer

The answer of Wolfermans.com is a company that sells gourmet...

Question 8

The text, video, audio, and graphics that are found on a website are referred to as __________.
A)content
B)context
C)creativity
D)communication
E)connection

Accepted Answer

Content refers to all the information and media elements present on a website, including text, graphics, videos, and audio. Context refers to the circumstances surrounding the content or the way in which it is presented, while creativity is the ability to come up with innovative solutions or ideas. Communication refers to the exchange of information between individuals or entities, and connection refers to the linkage or relationship between different aspects, elements, or entities.

Question 9

In terms of the online customer experience, content refers to
A)a website's capabilities to enable commercial transactions.
B)all the digital information on a website - text, video, audio, and graphics.
C)the multiple ways the website enables user-to-user communication.
D)the dialogue that unfolds between the website and its users.
E)the information consumers provide to the firm through its websitE.Text term definition - content.

Accepted Answer

Content refers to all the digital information on a website, including text, video, audio, and graphics. It is the information that is presented to the user and contributes to the overall online customer experience.

Option A refers to e-commerce capabilities, which are different from content. Option C refers to user communication, which is a feature on the website and not part of the content. Option D refers to a dialogue and not content. Option E refers to information provided by consumers to the firm and not the content on the website.

Question 10

The ability of a website to modify itself to, or be modified by, each individual user is referred to as __________.
A)connection
B)communication
C)site actualization
D)customization
E)customerization

Accepted Answer

The ability of a website to modify itself to fit the preferences and needs of each individual user is referred to as customization.

Question 11

-Consider Figure 18-2 above. C refers to which of the following website design elements?
A)context
B)content
C)commerce
D)customization
E)connection

Accepted Answer

In the context of website design elements, "C" typically refers to "content," which is a crucial component of a website, encompassing all the information and media presented to the user.

Question 12

-Consider Figure 18-2 above. Box A refers to which of the following website design elements?
A)content
B)community
C)commerce
D)context
E)connection

Accepted Answer

The answer of

-Consider Figure 18-2 above. Box A refers...

Question 13

-Consider Figure 18-2 above. G refers to which of the following website design elements?
A)communication
B)commerce
C)customization
D)connection
E)context

Accepted Answer

The answer of

-Consider Figure 18-2 above. G refers to...

Question 14

In terms of the online customer experience, customization refers to
A)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
B)the website's ability to conduct sales transactions for products and services.
C)an interactive, Internet-enabled system that allows individual customers to design their own products and services.
D)a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
E)the ability of a website to modify itself to, or be modified by, each individual user.

Accepted Answer

The answer of In terms of the online customer experience,...

Question 15

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) __________; (5) communication; (6) connection; and (7) commerce.
A)customization
B)control
C)consistency
D)collaboration
E)creativity

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 16

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as __________.
A)customization
B)content
C)context
D)connection
E)conductivity

Accepted Answer

The answer of A website's aesthetic appeal and functional look...

Question 17

Beauty product websites are traditionally designed to be more __________-oriented than travel websites.
A)content
B)functionally
C)aesthetically
D)text
E)picture

Accepted Answer

Beauty product websites focus heavily on visuals and aesthetics to showcase the products being sold, whereas travel websites prioritize function and content to provide information on destinations and itineraries.

Question 18

-Consider Figure 18-2 above. D refers to which of the following website design elements?
A)context
B)content
C)commerce
D)customization
E)connection

Accepted Answer

The answer of

-Consider Figure 18-2 above. D refers to...

Question 19

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) communication; (6) __________; and (7) commerce.
A)creativity
B)control
C)consistency
D)connection
E)collaboration

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 20

-Consider Figure 18-2 above. F refers to which of the following website design elements?
A)communication
B)commerce
C)customization
D)connection
E)context

Accepted Answer

F refers to "connection" as it represents social media icons or other ways to connect with the website or business.

Quiz 18: Implementing Interactive and Multichannel Marketing

Travel websites like Priceline.com are designed to be __________-oriented, with emphasis on destinations, scheduling, and prices.

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) communication; (6) connection; and (7) __________.

In terms of the online customer experience, context refers to

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) __________; (4) customization; (5) communication; (6) connection; and (7) commerce.

-Consider Figure 18-2 above. B refers to which of the following website design elements?

-Consider Figure 18-2 above. E refers to which of the following website design elements?

The text, video, audio, and graphics that are found on a website are referred to as __________.

In terms of the online customer experience, content refers to

The ability of a website to modify itself to, or be modified by, each individual user is referred to as __________.

-Consider Figure 18-2 above. C refers to which of the following website design elements?

-Consider Figure 18-2 above. Box A refers to which of the following website design elements?

-Consider Figure 18-2 above. G refers to which of the following website design elements?

In terms of the online customer experience, customization refers to

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) __________; (5) communication; (6) connection; and (7) commerce.

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as __________.

Beauty product websites are traditionally designed to be more __________-oriented than travel websites.

-Consider Figure 18-2 above. D refers to which of the following website design elements?

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) communication; (6) __________; and (7) commerce.

-Consider Figure 18-2 above. F refers to which of the following website design elements?