Question 1

Bots contribute to the convenience of online shopping because they
A)reduce time spent online.
B)allow customers to make online comparisons of prices and product features.
C)permit customers to design one-of-a-kind items that fit their specific needs.
D)allow customers to engage in an electronic dialogue with marketers.
E)offer customers almost any product or service they want.

Accepted Answer

Bots can scan multiple websites to compare prices and feature of a products, saving time for customers who would otherwise have to manually visit each site or store.

Question 2

Why would an online consumer want to use a bot?
A)Bots help customers design one-of-a-kind products that fit their specific needs.
B)Bots increase the selection of products and services from which online consumers can choose.
C)Bots allow online consumers to engage in an electronic dialogue with marketers.
D)Bots assist in comparison shopping online.
E)Bots allow marketers to record an online consumer's visits to their websites.

Accepted Answer

Bots can assist online consumers in comparing products and services across multiple websites to find the best deal or fit for their needs, which can save them time and effort in the shopping process.

Question 3

The ability of customers to avail themselves of numerous websites for almost anything they want and the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions are dimensions of __________, one of the reasons consumer shop and buy online.
A)choice
B)communication
C)customization
D)control
E)compatibility

Accepted Answer

Choice A is correct because the ability of customers to avail themselves of numerous websites for almost anything they want is a dimension of choice, one of the reasons consumers shop and buy online.

Question 4

One of the reasons for the continued success of Zappos.com is its ability to provide __________ through an online chat room for prospective buyers to ask questions.
A)chat assistance
B)choice assistance
C)blog assistance
D)tech assistance
E)bot assistance

Accepted Answer

The answer of One of the reasons for the continued...

Question 5

Which of the following characteristics of online shopping contributes most to its convenience?
A)Customers do not have to fight traffic, find a parking space, walk long aisles, or stand in store checkout lines.
B)Consumers can avail themselves of numerous websites for almost any product or service they want.
C)Consumers who prefer one-of-a-kind items that fit their specific needs can create them online.
D)Consumers can engage in an electronic dialogue with marketers.
E)Consumers are in charge in the marketspace

Accepted Answer

The fact that customers do not have to physically go to a store and deal with traffic, parking, walking, and checkout lines is the primary characteristic that contributes to the convenience of online shopping.

Question 6

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________.
A)connectivity
B)customerization
C)customization
D)communication
E)convenience

Accepted Answer

The term that best fits this definition is customization, which refers to the ability for companies to provide personalized experiences for customers through the use of internet-enabled technologies. A is too broad, connectivity can refer to any type of connection that enables communication. B, customerization, is not a commonly used term and is not as relevant to e-commerce. D is too broad, communication can refer to any type of information exchange, not just in an e-commerce context. E, convenience, also does not fully capture the idea of personalized and interactive experiences with online shopping.

Question 7

iVillage.com is a website targeted at women who share common interests such as career management, personal finances, parenting, relationships, beauty, and health. The site features articles, newsletters, and videos on these topics as well as the opportunity for visitors to link to its social media sites like Facebook and Pinterest. This describes one example of why consumers shop and buy online, which is __________.
A)control
B)customization
C)convenience
D)choice
E)communication

Accepted Answer

The answer of iVillage.com is a website targeted at women...

Question 8

Bots refer to
A)web pages that serve as publicly accessible personal journal for an individual or organization.
B)computer files that a marketer can download onto the computer or mobile phone of an online shopper who visits the marketer's website.
C)electronic shopping agents that comb websites to compare prices and product or service features.
D)filters that reduce the number of unsolicited messages allowed into an individual's e-mail account.
E)interactive Internet-enabled systems that allow individual customers to design their own products and services.

Accepted Answer

Bots are electronic shopping agents that compare the prices and features of products on different websites. A is describing a blog, B is referring to downloadable files, D is describing spam filters, and E is referring to customization tools.

Question 9

On eBay.com, the Internet auction website, sellers design the web page on which they sell their merchandise. One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky. The page contained six pictures of the tray from different angles and an animated depiction of an American flag. Many potential buyers abandoned the web page before all the pictures downloaded. The seller must have been unaware of the __________.
A)eight-second rule
B)80/20 principle
C)stickiness principle
D)hierarchy of needs
E)efficiency rule

Accepted Answer

The eight-second rule states that a website must load within eight seconds or potential buyers may abandon the page. In this scenario, potential buyers left the web page before all the pictures could be downloaded, indicating that the page took longer than eight seconds to load.

Question 10

Online shopping and buying helps consumers avoid traffic and standing in store checkout lines; they sometimes use online shopping for __________.
A)customerization
B)control
C)convenience
D)utilitarianism
E)marketplace value

Accepted Answer

Online shopping is often used by consumers for its convenience, as they can avoid going to physical stores and standing in checkout lines.

Question 11

Consumers deftly use Internet technology to seek information, evaluate alternatives, and make purchase decisions on their own time, terms, and conditions. This describes an example of the sixth reason why consumers buy and shop online.
A)convenience
B)choice
C)customization
D)control
E)communication

Accepted Answer

The description highlights the consumer's ability to have control over their shopping experience through the use of internet technology. Therefore, the best choice is D - control.

Question 12

According to the eight-second rule,
A)it only takes eight seconds for someone to learn how to navigate a marketer's website.
B)any online purchase should take no more than eight seconds to complete.
C)prospective customers will not wait longer than eight seconds for a response in a chat room.
D)50 percent of online consumers will spend less than eight seconds "surfing" a website.
E)customers will abandon a website if download time exceeds eight seconds.

Accepted Answer

The answer of According to the eight-second rule,
A)it only takes...

Question 13

The eight-second rule refers to the view that
A)if a website does not attract a consumer's attention in the first eight seconds, the consumer will move on to a different site.
B)customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.
C)any online purchase should take no more than eight seconds to complete.
D)prospective customers will not wait longer than eight seconds for a response in a chat room.
E)50 percent of online consumers will spend less than eight seconds surfing a websit

Accepted Answer

The eight-second rule suggests that customers will abandon a website if it takes longer than eight seconds to load, as they expect quick access to information.

Question 14

Internet-enabled software permits the practice of Delta Airlines to change its prices in real time in response to supply and demand conditions. This describes one example of why consumers shop and buy online, which is __________.
A)convenience
B)choice
C)cost
D)customization
E)control

Accepted Answer

The example given highlights how online shopping can provide cost benefits to consumers, as they have access to real-time pricing information that they can use to make informed purchase decisions.

Question 15

Levi's Japan has a website that caters to those looking to tailor their own denim, allowing customers to choose from different cuts (502 regular wide, 505 regular wide, 517 boot cut), coloration (dark used, mid used), button and rivet colors (gold, silver, bronze), inseam length, and extra treatments (sanding, paint drips). From start to delivery takes about a month's time. This describes one example of why consumers shop and shop and buy online, which is
A)control.
B)cost.
C)choice.
D)customization.
E)convenience

Accepted Answer

The customization option offered by Levi's Japan website is the reason why consumers shop and buy online. Customers can tailor their denim to their own specifications, and get a one-of-a-kind item that fits their specific needs.

Question 16

Choice, a reason customers shop and buy online, has two dimensions. They are
A)availability and price.
B)speed and availability.
C)wide product or service selection and speed.
D)choice assistance and speed.
E)wide product or service selection and choice assistance

Accepted Answer

The answer of Choice, a reason customers shop and buy...

Question 17

The view that holds customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds is referred to as __________.
A)the stickiness guideline
B)the 80/20 principle
C)the eight-second rule
D)the law of limited patience
E)the expedience factor

Accepted Answer

The view that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds is commonly referred to as the eight-second rule.

Question 18

Megan is looking for a gift for her older brother who enjoys reading mysteries. A book by one of his favorite authors was recently published and she plans to buy it. However, because she is on a limited budget, she wants to find the lowest price. The most convenient way for Megan to find the best price for the book would be to
A)drive to a large shopping center that is 45 minutes away from home where there are two bookstores (Barnes & Noble and Half-Priced Books) to see which one has the book at the lowest price.
B)call all five bookstores in her community to inquire about the price of the book at each one.
C)use a bot to comb the websites of online booksellers and locate the one with the best price.
D)use a cookie to contact various bookstores and find the one with the best price.
E)create a choiceboard using the Barnes & Noble's Facebook Pag

Accepted Answer

Using a bot to compare prices and product features on online booksellers' websites would be the most convenient and efficient way for Megan to find the best price. It eliminates the need to physically visit different stores or spend time calling them. Creating a choiceboard on Barnes & Noble's Facebook Page may not be the most effective way to compare prices as it only focuses on one bookstore.

Question 19

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as
A)chat assistance.
B)blog assistance.
C)tweet assistance.
D)choice assistance.
E)bot assistance

Accepted Answer

The term used to describe the interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is "choice assistance." Therefore, the best choice is D. None of the other options accurately describe this concept.

Question 20

Electronic shopping agents that comb websites to compare prices and product or service features are referred to as __________.
A)cookies
B)weblinks
C)intranets
D)extranets
E)bots

Accepted Answer

Electronic shopping agents that comb websites to compare prices and product or service features are commonly known as bots. Cookies are small text files that websites store on a user's computer. Weblinks refer to clickable links on websites. Intranets and extranets are internal networks used for communication within an organization or between different organizations.

Quiz 18: Implementing Interactive and Multichannel Marketing

Bots contribute to the convenience of online shopping because they

Why would an online consumer want to use a bot?

The ability of customers to avail themselves of numerous websites for almost anything they want and the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions are dimensions of __________, one of the reasons consumer shop and buy online.

One of the reasons for the continued success of Zappos.com is its ability to provide __________ through an online chat room for prospective buyers to ask questions.

Which of the following characteristics of online shopping contributes most to its convenience?

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________.

Bots refer to

Online shopping and buying helps consumers avoid traffic and standing in store checkout lines; they sometimes use online shopping for __________.

Consumers deftly use Internet technology to seek information, evaluate alternatives, and make purchase decisions on their own time, terms, and conditions. This describes an example of the sixth reason why consumers buy and shop online.

According to the eight-second rule,

The eight-second rule refers to the view that

Internet-enabled software permits the practice of Delta Airlines to change its prices in real time in response to supply and demand conditions. This describes one example of why consumers shop and buy online, which is __________.

Choice, a reason customers shop and buy online, has two dimensions. They are

The view that holds customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds is referred to as __________.

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as

Electronic shopping agents that comb websites to compare prices and product or service features are referred to as __________.