Customization refers to
A) the specialization in one very small but highly sought out specialty item.
B) Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
C) the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
D) items that are unique in every dimension to minimize feature bloat.
E) novelty items used as sales promotions such as cups, hats, etc. that will be imprinted with a company logo and use the company colors and slogans if applicable
Correct Answer:
Verified
Q122: The communication capabilities of Internet-enabled technologies take
Q123: The relationship between the interactive communication capabilities
Q129: iVillage.com is a website for women that
Q130: Internet-enabled technologies provide communication capabilities that take
Q137: The communication capabilities of Internet-enabled technologies take
Q150: Communications that take the form of electronic
Q151: Spam refers to
A)communications that take the form
Q153: A blog refers to
A)a private online forum
Q157: In marketspace, buzz refers to
A)instant messaging.
B)twittering or
Q180: Web communities refer to
A)online cooperative buying centers
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