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A Salesperson at Toshiba America Medical Systems Uses a Laptop

Question 275

Multiple Choice

A salesperson at Toshiba America Medical Systems uses a laptop computer with built-in DVD capabilities to provide interactive presentations for their computerized tomography (CT) and magnetic resonance imaging (MRI) scanners. With it, the customer sees elaborate three-dimensional animations, high-resolution scans, and video clips of the company's products in operation as well as narrated testimonials from satisfied customers. The technology enables both sales presentations and training salespeople. This would be an example of the use of


A) specialized order taker.
B) sales management principles.
C) customer relationship management.
D) salesforce technology.
E) account management policies.

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