-According to Figure 16-5 above, B is the performance measure described by the accompanying quote "I will pay $1.00 for every visitor who clicks on this ad and goes from your website to mine" under the Cost to Advertisers heading:
A)cost per click
B)click through rate
C)cost per action
D)conversion rate
E)cost per thousand

Question

-According to Figure 16-5 above, B is the performance measure described by the accompanying quote "I will pay $1.00 for every visitor who clicks on this ad and goes from your website to mine" under the Cost to Advertisers heading:
A)cost per click 
B)click through rate 
C)cost per action 
D)conversion rate 
E)cost per thousand

Quizplus · Accepted Answer

The quote describes a payment model where the advertiser pays for each click on the ad, which is known as "cost per click" (CPC).

-According to Figure 16-5 Above, B Is the Performance Measure