One of the most common measures in advertising is cost per thousand impressions (CPM) . The CPM is calculated as follows:
A) CPM = (Advertising cost ($) ÷ Audience size) × 100.
B) CPM = (Total revenue ($) ÷ Audience size) × 1,000.
C) CPM = (Total profit ($) ÷ Audience size) × 100.
D) CPM = (Advertising cost ($) ÷ Audience size) × 1,000.
E) CPM = (Total revenue ($) ÷ Audience size) × 1,000,000.
Correct Answer:
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