In terms of scheduling advertising, the speed with which buyers fails to recall a brand if advertising is not seen is referred to as

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The speed with which buyers fail to recall a brand if advertising is not seen is referred to as the forgetting rate. This means that if a brand isn't consistently advertised or visible to buyers, they will quickly forget it. This highlights the importance of consistent advertising and the use of effective frequency in marketing campaigns. The other options (A, B, C, and E) are not relevant to this concept.

In Terms of Scheduling Advertising, the Speed with Which Buyers