Pretests are tests conducted before an advertisement is placed to determine whether it communicates the intended message or to select between alternative versions of the advertisement. Pretests are also used to determine the potential effectiveness of an advertisement and to identify any potential issues or concerns with the advertisement before it is shown to a wider audience.

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Pretests Refer to

Question 204

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Pretests refer to

A) tests conducted before an advertisement is placed in various media to determine which medium best reaches its intended target market.
B) tests conducted among company personnel to determine which advertising campaign most closely matches the firm's goals and objectives.
C) tests conducted with an advertisement for a product to prospective consumers under realistic purchase conditions to see if they will buy.
D) tests conducted before an advertisement is placed to determine whether it communicates the intended message or to select between alternative versions of the advertisement.
E) sample ad campaigns that are submitted by competing advertising agencies prior to receiving a formal contract for that account.

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