In a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of __________.

Question

Quizplus · Accepted Answer

The transformation of the idea of comparing the new drug to those currently on the market into an ad campaign involves encoding, which is the process of translating an idea into a message that can be understood by the target audience. The other options are not directly related to this process.

In a Brainstorming Session for a New Drug to Lower