The marketing professor wanted to do everything possible to ensure that her students understood her lectures. Accordingly, she used examples of marketing activities that most students were familiar with. For example, the professor discussed the marketing exchanges between students and grocers, college bookstores, convenience stores, and clothiers. The examples used by the professor were her attempt to __________ her message to encourage better understanding on the part of her students.

Question

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The professor's use of examples that the students were familiar with is an attempt to use shared fields of experience to encourage better understanding. Choice A, creating common ground for, is similar to D but it doesn't capture the aspect of shared experience. Choice B, creating noise in, is not a relevant option. Choice C, effectively decode, doesn't fit as the professor is not decoding a message but rather trying to convey her own message. Choice E, back translate, is not relevant here as it refers to translating a message back to its original language.

The Marketing Professor Wanted to Do Everything Possible to Ensure