Each Year,advertisers Spend Millions of Dollars During the Super Bowl

Each year,advertisers spend millions of dollars during the Super Bowl half-time show.These marketers hope to reach the millions of sports enthusiasts tuned into the NFL's greatest spectacle.Unfortunately,during the half-time festivities,many viewers dash to the kitchen for a sandwich and a soda and do not see or hear the persuasive promotional messages of the advertisers.The desire for food and drink is an example of __________,which inhibits effective communication.

A) distraction
B) diversion
C) ineffective encoding
D) information overload
E) noise