Which of the following statements regarding direct marketing is most accurate?
A) Direct marketing now allows customers to shop 32 hours a day, 7 days a week.
B) Although direct marketing usually saves customers time, it does not often save money.
C) Although direct marketing can save consumers time and money, the process is labor intensive and not very much fun.
D) Many customers believe direct marketing provides great customer service.
E) Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.
Correct Answer:
Verified
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