
-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, Box A represents a(n) __________.
A) retailer
B) middleman
C) wholesaler
D) distributor
E) agent or broker
Correct Answer:
Verified
Q21: Intermediaries performing a transactional function in distribution
Q24: In terms of distribution, when marketing channel
Q28: Risk taking as a transactional function refers
Q29: Automakers such as Chrysler, Ford, and General
Q29: When marketing channel members are engaged in
Q31: Q32: Creating product assortments from several sources to Q33: The three basic functions intermediaries perform are Q34: Purchasing products for resale or as an Q37: ![]()
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