Multiple Choice
Risk taking as a transactional function refers to
A) unpredictable costs of transportation because of fuel prices.
B) product liability from poorly produced products that become defective.
C) the need to stock merchandise in anticipation of sales though it may become obsolete.
D) trying new promotional campaigns that are unproven with consumers.
E) investments in new product development even when the product has a low chance of long-term success.
Correct Answer:
Verified
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