Nestle and General Mills have __________ to distribute General Mills products like Cheerios in about 140 markets worldwide.

Question

Quizplus · Accepted Answer

Nestle and General Mills have a strategic channel alliance, which is an agreement between two or more organizations to work together towards a specific goal or objective. In this case, the goal is to distribute General Mills products in multiple markets worldwide, leveraging Nestle's existing distribution network and expertise. This type of partnership allows both companies to benefit from each other's strengths and resources while minimizing risks and costs associated with entering new territories.

Nestle and General Mills Have __________ to Distribute General Mills