Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob has limited operating capital and yet he still wants a wide distribution of his new product. Which of the following options would be the best choice for Jacob?

Question

Quizplus · Accepted Answer

Establishing a service-sponsored retail franchise system would be the best option for Jacob with limited operating capital who wants a wide distribution of his new product. This would allow him to partner with other businesses who can use his lawn care service and also benefit from his marketing and branding efforts. Franchisees would have a stake in the success of the business and would be motivated to promote and expand the business. This would provide the exposure Jacob needs without him having to invest a lot of capital in opening branch offices or developing an administered vertical marketing system.

Jacob Has Developed a Lawn Care Service That Will Revolutionize